FoodCoup
Overview
Project Type: Mobile iOS App Prototype
Roles: UX/UI Designer, UX Research
Summary: Tasked with completing a 10 week capstone project for BrainStation’s UX Design program, I created FoodCoup, a mobile iOS app that helps users easily discover, save, and use digital grocery coupons. Throughout this project, I utilized the design thinking methodology and maintained a strong focus on human-centered design to ensure that my product was an effective solution to the issues faced by my target demographic.
The Problem Space
In the last year, inflation, rising fuel costs, labour shortages and supply-chain issues have caused the price of food to become extremely expensive. Given that everyone needs to eat, this is a pressing issue for all Canadians. Not only do increased food prices put financial stress on consumers, studies have have shown that an insecure food supply increases vulnerability to a variety of diseases and health conditions. For parents responsible for their families, these issues are even more imperative.